The doctor will see through you now

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The Wall Street JournalRealView Imaging Ltd., an Israel-based company that develops a 3D holographic display and interface system for use in medical procedures, has recently completed a $10 million investment round led by Chinese firm LongTec China Ventures.
The company’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy “floating in the air” and interact with it either by stylus or with their hands.
In 2013 the company concluded a clinical study intended to evaluate the use of live 3D holographic imaging in interventional cardiology, in a joint project conducted in collaboration with Philips Healthcare.
As part of this study the company’s system was used in August 2013 in minimally-invasive structural heart procedures at the Schneider Children’s Medical Center in Israel.
In one of the procedures it projected a hologram of the pulmonary arteries of the patient, a 2-year-old boy.
The imaging data came from an system by Philips Healthcare – a set of rotating X-Ray detectors connected to a computer that creates the image of the arteries in real time.
In another case it showed the doctors a floating 3D image of the heart of a 41 year old woman. The patient had an Atrial septal defect, more commonly known as a hole in the heart.
Imaging data in this case came from an ultrasound probe inserted into the stomach.
“This is the first time doctors can actually see the anatomy and not just rebuild it in their minds. We enable doctors to view the image floating in the air from a wide angle and to interact with it directly,” said Aviad Kaufman, the company’s CEO.
Kaufman said that the use of anatomical holograms in medical procedures can make up for shorter procedures and shorter exposure times to radiation for patients.
Founded in 2008 RealView Imaging currently employs around 15 in its facilities in Yokneam, a town located at the base of the Carmel Mountains in Israel’s north.
Following the current investment, Peggy Wang, founder and managing director of LongTec China Ventures, has joined the company’s board.

“Chinese companies looking to invest in Israeli medical equipment technology are usually interested in applications in the Chinese market. This is a market that is going through a transformative change in terms of life styles and medical needs,”  says Yair Geva, a partner at Herzog Fox & Neeman law office, and head of the office international M&A China and Asia Pacific Group.
Other participants in this round included the company’s chairman and seed investor Shimon Eckhouse, an Israeli serial entrepreneur.

RealView Imaging expects to have a commercial system ready to hit the market by 2016.
Orr Hirschauge
24 November 2014

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